Creations

Throughout my creative career, I've had opportunities to expand and add my creative expression to open briefs I've come across. Below are some projects which I show various skills and technique learned whilst creatively answering these briefs.

Creative Assembly (CA) Fan-made assets.

I created a sample of static and motion social assets around Creative Assembly’s Warhammer games showcasing a range of creative techniques. I explored various motion techniques such as parallax animation, particle effects, and elemental transitions suited to the theme of the creative. I’ve used these techniques before but I wanted a brief to test my understanding of them, and how much I could achieve in a short amount of time.

Please note: The creatives shown have no affiliation with CA or SEGA and were created as fan-made assets only.

Standard 1920x1080 (blog image) creative

Layer-by-layer process

Blog image with added motion exported to Web friendly GIF

Standard 1920x1080 (blog image) creative

UNLEASH YOUR CREATIVITY (Lego Business case).

Unleash Your Creativity was my take on a creative concept brief for Lego, creating a new campaign around their product DOTs. I wanted to create a landing page that would target a family audience, making the best use of Lego’s brand and creativity. My direction for this was ‘retro nostalgia’, remembering the times I played with Lego and the memories that came with it.

I made use of various shapes, colours, and textures, following the same characteristics of retro and Lego, with ‘Unleash Your Creativity’ as the key tie in message.

I created an animated header to lead the campaign creative of the product, following redesigned sections of the page detailing my retro direction showcasing and explaining the product. In the creatives below, I also experimented with parallax to help the creative jump off the page.

Please note: The creatives shown have no affiliation with Lego and were created as fan-made assets only.

Example of parallax created in Adobe XD

Guinness Six Nations

For this brief, I created concept assets to go on marketing brochures and presentations for Guinness Six Nations. The assets were created from stock imagery and brand guidelines supplied by Guinness Six Nations.

Please note: The creatives shown have no affiliation with Guinness Six Nations and were created as fan-made assets only.

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