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After succeeding with the product page redesign, the next thing on the list for the business was the homepage carousel, where the key products are advertised. This lengthy project involved tackling all the key elements that needed to be shown on the carousel, (such as price, game title and DRM), while not overwhelming the user with information. Maximising the space to showcase the game art was my priority, as I see this as the main selling point of any game, and this was also a key concern for the publishers that worked with us. Having said this, I also had to take into consideration user devices through Google Analytics and make the carousel stand-out without overshadowing the products below. I liaised with front-end developers to make sure the final details were as user friendly as possible, which included the timing of the carousel rotation, full responsive and localisation. The final iteration as shown above showcases everything I wanted to achieve and is still in use on the site today.
Above is the live carousel, through the project I also created a promotional slide alternative. This wasn't difficult to include as this didn’t need as much detail like the product slide. Promotional slides only require a timer and adaptive CTA, this was rich text block within the slide to allow us to have creative freedom to include whatever the brief required us to do.
Clicking through the carousel myself and the development team added a feature to the set-up. In the CMS each slide had colour panel picker, this extended the slide and adapted the whole carousel width to the device the user was viewing it on. This in turn made the carousel 100% wide without the need to create or uploading hi-res imagery.
