In the summer of 2019 Green Man Gaming went through a rebrand, this was more than a year in the making and we hired an agency to help create what is live today. Myself and a senior brand manager collaborated with the agency to get the most of what we and the business thought of what Green Man Gaming should be towards the gaming community. We went with striking and clear typography and clean crisp imagery to break up and support the acting copy. The team and I have been worked on brand templates catering for various departments, updating visuals for stakeholders and supporting the marketing team with creatives for active campaigns. With dividers breaking up typography and images using other game IP was easy to incorporate without compromising the artwork itself.
