I won this Creative Competition Project which was set by ‘A14’ a print company that specialise in Embossing, Hot foil Printing and now letterpress.
The task brief was to increase awareness of the possibilities for the use of Letterpress giving the best possible impact. The structure of this was to design a three part mailer posted out at planned intervals with a clear and coherent message.
My angle for this project was to look at the origins of letterpress and examine equipment that was part of the letterpress process. The main focus was the letter tray which holds and stores the letter blocks. I took this idea and adapted a positive and negative look. I highlighted each compartment of the letter tray that categorised the letter that spelled out the word shown below in the image of the letter tray.
The task brief was to increase awareness of the possibilities for the use of Letterpress giving the best possible impact. The structure of this was to design a three part mailer posted out at planned intervals with a clear and coherent message.
My angle for this project was to look at the origins of letterpress and examine equipment that was part of the letterpress process. The main focus was the letter tray which holds and stores the letter blocks. I took this idea and adapted a positive and negative look. I highlighted each compartment of the letter tray that categorised the letter that spelled out the word shown below in the image of the letter tray.
The red blocks on all three envelopes represent the chosen letter on a letter tray which spells out the word that is represented on the letter.
